The Value and Momentum Trader PDF

The Value and Momentum Trader

The Value and Momentum Trader PDF- (Dynamic Stock Selection Models to Beat the Market) presents a comprehensive approach to stock trading, which centers around Excel-based research methods he has developed. In this book, Henning presents the trading tools he has used to become a successful trader, and discusses some of the greatest challenges facing active market participants.

Category: Stock

Author: Grant Henning

Language: English

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Introduction- The Value and Momentum Trader PDF

A winning approach to stock trading based on proprietary statistical research in Excel

In The Value and Momentum Trader, Grant Henning presents a comprehensive approach to stock trading, which centers around Excel-based research methods he has developed. In this book, Henning presents the trading tools he has used to become a successful trader, and discusses some of the greatest challenges facing active market participants. This reliable resource presents both winning trading systems and all the skills necessary to perform as a trader as market conditions change. It also demonstrates how you can turn the successes and failures of any trading system into an interactive feedback loop to discover one’s true trading skills.

  • Provides a solid understanding of the author’s statistical trading system
  • Explores how to execute optimal trades under different market conditions
  • Outlines a very affordable Excel-based stock analysis method that is easy to implement
  • Dr. Henning has proven to be a trusted author with other academic publications in the areas of measurement and statistics.

The Value and Momentum Trader is an essential guide to trading today’s dynamic markets.


Each year during the past five years, Dr. Grant Henning has been in- vited to speak to a group of finance-majored students at the Smeal College of Business of The Pennsylvania State University about his personal investment experience and his trading system. His speeches have always been well received. When he asked me to write this foreword, I was honored, knowing the immense investment performance and experience he has in the market. As a colleague of Grant at The Pennsylvania State University, I have personal knowledge of his qualifications and ability as an active trader and I am glad that he has put the results of his 20 years of research into this book. I wish I had read this book years ago, and I enjoy reading it today, finding pearls of wisdom to improve my own trading.

Grant’s approach to the market, and in this book, is both unique and integrated. He is not simply a fundamentalist, a technical analyst, a value investor, or a momentum investor, but rather he is a pragmatist. Over the past 20 years, he has developed a fundamental-technical hybrid system, which has built on the two stock selection systems he developed earlier:

(1) a growth-momentum technical system and (2) a value-earnings fundamental system. He has demonstrated that the fundamental variables can provide value information, while the technical variables offer timing information. He has also demonstrated that it is possible to realize an average gain of 10 percent per month through the design of appropriate trading systems and through the skillful implementation of these systems.

Among the various investment approaches, including momentum, value, growth, fundamental and technical analysis, Grant has chosen the best elements of each approach and has fine tuned his trading system according to changes in market conditions. Through his independent research, Grant has designed a trading system that works well in both bull and bear markets.

I met with Grant last fall (2008) and asked him why he wrote this book and gave away his trading secrets. He laughed and replied “My approach to trading does not produce zero-sum gains. If other people end up chasing the same stocks that I am chasing, that will only drive their prices higher.

Thus, it could be argued that the more persons there are who adopt these trading systems, the b better it will be for me and for them.”

 This book is valuable to everyone who is interested in personal investment, irrespective of his or her background and expertise in the stock market. It relates the obvious as well as the more subtle nuances of stock selection process that distinguish between successful and unsuccessful traders. To become successful investors and traders, all you need is to take this knowledge and to work with it.

Smeal Chair Professor of Finance The Pennsylvania State University
University Park, Pennsylvania
May 2009

Table of Contents- The Value and Momentum Trader PDF

List of Tables and Figures xv

Foreword xvii

Preface xix

Acknowledgments xxi

CHAPTER 1 A Philosophy of Trading 1

Analogies 1

Pragmatism 3

Goal-Oriented Behavior 5

Timing 6

Stocks versus Commodities, Options, Mutual Funds, and Bonds 7

Short Trading 9

Use of Margin 10

Trading and Gambling 11

Bold Passion 12

Summary 13

CHAPTER 2 Tools of the Trade 15

Online Access 15

A Reliable Brokerage Account 16

Information 17

Formal Study 18

Analysis Software 20

Protected Workspace 21

Mathematical Trading Systems 21

Market Timing Indicators 22

Summary 22

CHAPTER 3 Constructing Mathematical Models for Stock Selection 25

Technical Approaches to Stock Selection 25

Fundamental Approaches to Stock Selection 26

Hybrid Approaches to Stock Selection 27

The Nature of the Stock Selection Challenge 27

Common Mistakes in System Design for Decision Making 28

Early Beginning Approaches 30

Advantages and Disadvantages of Mathematization 32

Summary 33

CHAPTER 4 Stock Selection: A Technical-Momentum System 35

Qualifying Variables 35

Sample Recommendation Summary Table 39

Questions and Answers 40

Summary 44

CHAPTER 5 Stock Selection: A Fundamental-Value System 45

Qualifying Variables 45

Fundamental Variables 47

Questions and Answers 55

Summary 57

CHAPTER 6 Stock Selection: A Technical-Fundamental Hybrid Approach 59

Qualifying Variables 59

Point-and-Figure Analysis 64

Technical Ratings 64

Other Technical Indicators 65

Price-to-Earnings (PE) Ratio 66

Book Value 67

Earnings Growth 67

EPS/PE Divergence 68

Cash Flow and Free Cash Flow 69

Other Fundamental Indicators 70

Questions and Answers 71

Summary 74

CHAPTER 7 Buying Stocks 75

Preparing the Slate of Candidates 75

Gathering Intel 76

Demanding Supply 77

Cost Averaging 77

Limit and Market Orders 78

Avoiding Purchases with Unsettled Funds 82

Summary 82

CHAPTER 8 Selling Stocks 85

Setting Targets 86

Setting Partial Targets 86

Using Stop-Loss Orders 87

Culling Out Losers 88

Rank Indicators 88

Holding Limits 89

Breaking the 50-Day Moving Average 90

Identifying Market Downturns 90

Summary 91

CHAPTER 9 Portfolio Management 93

Diversifying Over Stocks 93

Diversifying Over Sectors 95

Record Keeping 95

Proportionality over Portfolios 96

Proportionality over Individual Stocks 97

Turnover Ratio 97

Timing the Market 98

Summary 98

CHAPTER 10 Market Timing 99

Mythological Indicators 100

Quasi-Mythological Indicators 101

Reliable Indicators 102

Summary 108

CHAPTER 11 A Performance Record 109

Performance Caveats 109

Hindsight is 20/20 112

Summary 113

CHAPTER 12 A Typical Trading Day 115

Before the Bell 115

The First Half Hour 117

Midday Monitoring 118

After the Closing 119

Weekends 120

Summary 121

CHAPTER 13 Threats to Success 123

Actions of the Federal Reserve Board Open Markets Committee 123

Analyst Downgrades 129

“Pump-and-Dump” Ploys 130

Message Board Panning 131

Market Maker Meddling 131

Negative News Events 132

Large Position Dumping 133

Overhead: Taxes, Commissions, Margin Interest, Spreads 134

Summary 135

CHAPTER 14 A Summary of Trading Principles 137

Never Follow a Tip without Due Diligence 137

Don’t Get Grounded on Low Volume 138

Never Buy at the High for the Day 138

Never Sell at the Low for the Day 138

Remember Why You Bought 139

Don’t Get Too Attached to Any Stock 139

Maintain Diversification 140

Don’t Overtrade 140

Don’t Hesitate to Reacquire a Winner 141

Don’t Get Your Guidance from Message Boards 141

Maintain Your Own Trading Identity 142

Read Widely 142

Back Off Periodically 143

Seldom if Ever Buy with Unsettled Funds 143

Look to Sell with the Same Level of Zeal That You Look to Buy 143

Maintain a Trading Journal or Diary 144

Gather Information on Your Holdings Daily 144

Learn from Your Mistakes 145

Don’t Damage the Environment for Others 145

Don’t Let Yourself Become Discouraged 146

Learn to Time General Market Trends 146

Don’t Begrudge the Paying of Dues 147

Set Realistic, Measurable Goals for Trading Gains 147

Don’t Take Advice from Investment Professionals 147

Avoid Buying a Stock Immediately After It Has Made a Huge Price Run Up 148

Avoid Selling a Stock Immediately After It Has Had a Huge Loss 148

Maintain Your Discipline 149

Don’t Hesitate to Sell Good Stocks When Macro Market Indicators Signal a Downturn 149

Focus More on Avoiding Great Losses than on Making Great Gains 149

Continually Be Watching for Success Predictors 150

Summary 150

CHAPTER 15 Morality in the Marketplace 151

Integrity Defined 152

The Gravity of the Effects of Declining Integrity 153

Conditions that Can Promote the Erosion of Integrity 155

Possible Solutions to the Problems that Promote the Erosion of Integrity 161

Summary 168

CHAPTER 16 Random Walk or Rational Wager 171

Predictability and Probability 173

The Limits of Predictability 174

Following the Numbers or Following the Gurus 176

The Accuracy and Use of Mathematical Models 180

Predictable Market Phenomena 181

Summary 185

CHAPTER 17 On the Nature of Risk 187

The Risks of Risk Management Applied to Market Phenomena 190

Risk and Variance 191

Risk and Compassion 191

Risk and Trust 193

Risk and Wealth 195

Summary 195

CHAPTER 18 Trading in the Information Age 197

The Economy of Abundance 197

A Perspective on Abundance 199

Taking Advantage of Information-Access Opportunities 201

Summary 202

CHAPTER 19 Using a Trading System with an Excel Spreadsheet 203

Step 1: Loading the Excel Spreadsheet into Your Computer 203

Step 2: Recognizing Information on the Spreadsheet 205

Step 3: Updating Your Spreadsheet 210

Step 4: Running the Analysis 212

Step 5: Interpreting the Results 214

Step 6: Maintaining the Spreadsheet 214

Cautionary Reminders 215

Summary 215

CHAPTER 20 Afterthoughts 217

Timing 217

Opportunities 218

Market Trends 219

Lessons from History 220

Conclusion 224

Bibliography 225

About the Author 229

Index 235


“Grant Henning’s book is a potent combination of statistics, philosophy, and commentary that only a true social scientist could provide. Henning speaks of the ‘bold passion’ of trading, and the powerful analogies he offers between the world of trading and more familiar environs is a perspective that I think will help any trader. This book provides the tools that subject trading ideas to the rigor of statistical analysis as opposed to the open-ended (and therefore more hazardous) subjective interpretations one often sees. Just as important, the book points you exactly where on the Web you can find the resources you need to put these ideas into action.”
Tim Knight, founder of and author of Chart Your Way to Profits

About the author

Grant Henning holds a PhD in educational psychology from UCLA, where he specialized in measurement statistics and applied linguistics. He has subsequently served as professor at UCLA, Pennsylvania State University, and several universities in Egypt, Iran, and China. For a number of years, Henning was engaged as senior research scientist at Educational Testing Service, where he conducted evaluative research on university entrance examinations. Henning has authored more than fifty articles, books, and commissioned reports, and has traveled to more than fifty countries over a thirty-year period. In June of 2000, he retired from university service to trade full-time.

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